https://caioscaranari.com Caio Scaranari Thu, 12 Jun 2025 13:48:41 +0000 https://caioscaranari.com en https://caioscaranari.com/Absolut-Art-Resistance Tue, 05 Feb 2019 01:52:43 +0000 Caio Scaranari https://caioscaranari.com/Absolut-Art-Resistance Absolut Art Resistance This is a story involving far-right bots, fake news, art history, transgender rights, and, well, Absolut Vodka. The brand had lost relevance in Brazil. So we came up with a campaign to remind everyone that Absolut stands for freedom of creative expression. It became a gigantic, colourful, controversial mess. And that was exactly our point. &nbsp; We started this project by highlighting the brand's historic art partnerships towards a more equal world.&nbsp; Then we released a song and a music video co-created with Linn da Quebrada + As Bahias e a Cozinha Mineira. All of them trans women. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2fb7dd734e194f6dcdde5ac67576a6378899f9f854bd446ead48d430ac465b79/ABSOLUT_site_festa.jpg" data-mid="50993509" border="0" src="https://freight.cargo.site/w/1000/i/2fb7dd734e194f6dcdde5ac67576a6378899f9f854bd446ead48d430ac465b79/ABSOLUT_site_festa.jpg" /> Inspired by Mexican Muralism art, a 160 foot mural was painted in downtown São Paulo to showcase the many faces of the trans community who struggle to simply exist. Painted without the Absolut brand in it so it would outlive the campaign. <img width="1718" height="1053" width_o="1718" height_o="1053" data-src="https://freight.cargo.site/t/original/i/9804179049764c90ba0a23638f161a59675ac91ddf3c423d1fd2c0b90952e6f6/mural-dani.jpg" data-mid="70090472" border="0" src="https://freight.cargo.site/w/1000/i/9804179049764c90ba0a23638f161a59675ac91ddf3c423d1fd2c0b90952e6f6/mural-dani.jpg" /> *2 years later, the owner of the wall signed a contract with a new art project and the painting was erased. Sad day, but it brought up a lot of tributes in the LGBTQIA+ community. <img width="500" height="319" width_o="500" height_o="319" data-src="https://freight.cargo.site/t/original/i/7745cdc9f23cbf2a4c72ce96c22a8eb894b08aadef605beaa957ca8bb6890190/Screen-Shot-2020-06-06-at-21.53.46.png" data-mid="75951935" border="0" src="https://freight.cargo.site/w/500/i/7745cdc9f23cbf2a4c72ce96c22a8eb894b08aadef605beaa957ca8bb6890190/Screen-Shot-2020-06-06-at-21.53.46.png" /> <img width="500" height="320" width_o="500" height_o="320" data-src="https://freight.cargo.site/t/original/i/24d8c0124938cbe39d3216f51e63e405c4f44d17d7bf96ae1aa7f75f3d69f9e1/Screen-Shot-2020-06-06-at-22.08.20.png" data-mid="75951936" border="0" src="https://freight.cargo.site/w/500/i/24d8c0124938cbe39d3216f51e63e405c4f44d17d7bf96ae1aa7f75f3d69f9e1/Screen-Shot-2020-06-06-at-22.08.20.png" /> Awards: Cannes Lions 2018 - Entertainment for Music - ShortlistWave Festival 2018 - Branded Content &amp; Entertainment - SilverWave Festival 2018 - Outdoor - ShortlistAgency: LiveAd&nbsp; Creative VP: Mauro Silva CD: Pedro Perurena ACD: Isabella Pipitone, Felipe Drummond Copywriter: Caio Scaranari, Will Viscaino Art Director: Daniel Achucarro Art Assistant: Giulia FerrarezziSocial Media: Gabriel Cadete https://caioscaranari.com/Absolut-Extrakt-A-something-hard-to-explain Tue, 05 Feb 2019 02:17:10 +0000 Caio Scaranari https://caioscaranari.com/Absolut-Extrakt-A-something-hard-to-explain Absolut Extrakt - A (something) hard to explain Absolut Extrakt is a kind of vodka that's not really vodka, also not really gin, but it’s refreshing and sort of spicy at the same time. Confusing, right? So we showed their customer service trying to explain this thing.&nbsp;We created an official "0800" phone line (typical customer service lines), where callers could interact with each of the campaign's characters. The audio below is a demonstration of what happened when people called.&nbsp; <img width="982" height="1474" width_o="982" height_o="1474" data-src="https://freight.cargo.site/t/original/i/30619d46669568b7dbf8ad6b78e666e5800b8fe110e49565477984671eb786d7/203-Absolut-Extrakt_OOH_1.jpg" data-mid="49541493" border="0" src="https://freight.cargo.site/w/982/i/30619d46669568b7dbf8ad6b78e666e5800b8fe110e49565477984671eb786d7/203-Absolut-Extrakt_OOH_1.jpg" /> <img width="982" height="1474" width_o="982" height_o="1474" data-src="https://freight.cargo.site/t/original/i/cdf0cd6851b9efcc777b1dd82427b7b9566ef683b4e51364870a6ebb333e67d2/204-Absolut-Extrakt_OOH_2.jpg" data-mid="49541497" border="0" src="https://freight.cargo.site/w/982/i/cdf0cd6851b9efcc777b1dd82427b7b9566ef683b4e51364870a6ebb333e67d2/204-Absolut-Extrakt_OOH_2.jpg" /> *Tastes like being at that band's concert. No, not that one. The other. A (__) hard to explain.&nbsp; *Imagine a refreshing pepper. Can't do it, can you?&nbsp; A (__) hard to explain. LiveAd&nbsp;Creative VP: Mauro Silva ACD: Isabella Pipitone, Felipe Drummond Copywriter: Caio Scaranari Art Director: Rossi Antunez, Rogério Castro https://caioscaranari.com/Wave-Festival-Makes-No-Sense Mon, 29 Jul 2019 01:48:17 +0000 Caio Scaranari https://caioscaranari.com/Wave-Festival-Makes-No-Sense Wave Festival - Ad awards make sense to us. Only to us. Awards are something that our industry is passionate about. But let's face it, no one else cares. But you care. A lot. And that's why we enter. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/656de6e1c96f5f3394bc96cd9e1461fd1647787e872abc950653fc0953ea2db8/an_wave_bartender_ING.jpg" data-mid="75673607" border="0" src="https://freight.cargo.site/w/1000/i/656de6e1c96f5f3394bc96cd9e1461fd1647787e872abc950653fc0953ea2db8/an_wave_bartender_ING.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b0148eac97c1b48534b78ba47a8641506d50fa21a9a1fe88ffbede1aa1117679/an_wave_mae_ING.jpg" data-mid="75673608" border="0" src="https://freight.cargo.site/w/1000/i/b0148eac97c1b48534b78ba47a8641506d50fa21a9a1fe88ffbede1aa1117679/an_wave_mae_ING.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/8b2ea05cdb90e3e8dca0523a22bed14def6988342070ab97cd68cd2b9f63e8c3/an_wave_personal_ING.jpg" data-mid="75673610" border="0" src="https://freight.cargo.site/w/1000/i/8b2ea05cdb90e3e8dca0523a22bed14def6988342070ab97cd68cd2b9f63e8c3/an_wave_personal_ING.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/d0cea930d2c23c32e5faf1828a98f6a49def760d039c7c7d52f522a37e918dac/an_wave_motorista_ING.jpg" data-mid="75673609" border="0" src="https://freight.cargo.site/w/1000/i/d0cea930d2c23c32e5faf1828a98f6a49def760d039c7c7d52f522a37e918dac/an_wave_motorista_ING.jpg" /> Awards: Wave Festival 2019 - Industry Craft - Bronze CP+B CCO: André Kassu, Marcos Medeiros CD: Marcelo Rizério, Rodrigo Visconti Copywriter: Caio Scaranari Art Director: Tiago Pinheiro https://caioscaranari.com/Loctite-Ballerinja Thu, 12 Jun 2025 13:48:41 +0000 Caio Scaranari https://caioscaranari.com/Loctite-Ballerinja Loctite Loctite can glue anything, even the most unglueable plastics. So we created unique character combinations and showed how these two different worlds came together with Loctite. <img width="2928" height="1642" width_o="2928" height_o="1642" data-src="https://freight.cargo.site/t/original/i/b07e1b573a7f2fc81a4c9ee13c1b68b9ce5e110eba989773f5e6d06e469588a9/Screenshot-2025-07-07-at-09.42.44.png" data-mid="235475222" border="0" src="https://freight.cargo.site/w/1000/i/b07e1b573a7f2fc81a4c9ee13c1b68b9ce5e110eba989773f5e6d06e469588a9/Screenshot-2025-07-07-at-09.42.44.png" /> <img width="2926" height="1630" width_o="2926" height_o="1630" data-src="https://freight.cargo.site/t/original/i/f43768f3a67b6a50d3b84eee63f3209627ccf1a8f9ec141ebc030922aa034126/Screenshot-2025-07-07-at-09.49.04.png" data-mid="235475221" border="0" src="https://freight.cargo.site/w/1000/i/f43768f3a67b6a50d3b84eee63f3209627ccf1a8f9ec141ebc030922aa034126/Screenshot-2025-07-07-at-09.49.04.png" /> RecognitionNew York Festivals - Film Craft / Copywriting - Shortlist Gerety Awards - Film / Humor - Shortlist HeimatTBWA ECD: Konstanze Druyen,&nbsp;Mark Hendy CD: Monder Jiyawi, Sebastian Kollat CW: Caio Scaranari,&nbsp;Naomi Kölbel, Gianna Nicolosi, Daniel Guiu AD:&nbsp;Ilona Neubauer, Hannah Gumpert, Joana Vinheiro, Victor Mattoni, Andy Cruz, Bianca Taubenheim *Long list of credits, I know. But everyone helped come up with names for the combinations and some scripts. Above are the ones I was directly responsible for creating and writing the script. The rest of the ads you can find in their portfolios. https://caioscaranari.com/Maria-Gasolina Mon, 30 May 2022 21:22:06 +0000 Caio Scaranari https://caioscaranari.com/Maria-Gasolina Maria Gasolina "Maria Gasolina" (Gasoline Mary) is a sexist term to say a woman is only interested in a guy because of his expensive car. So we decided to redefine its meaning to a woman who’s an expert in cars. It started as a movement in a GTA 5 roleplay map, where streamers transformed the term into an empowering expression. After that, the new meaning took over social media. Awards: One Show 2023 - Gaming for Good - ShortlistWebby Awards -&nbsp;Metaverse, Immersive &amp; Virtual - Winner Campaign Experience Awards - Experiences for Good - Winner Effie 2022 - Corporate Reputation - ESG - Finalist Epica Awards 2022 - Public Interest - Gender Equity - FinalistEventex Awards - Virtual Events &amp; Experiences - 2x Gold (Virtual Cause Event + Automotive)Creativepool - Social Good - Bronze Media.Monks ECD: Luciana Haguiara CD: André Oberg Copywriter: Caio Scaranari, Naira Bentes Art Director: Juliana Mello, Guilherme Dias https://caioscaranari.com/Haunting-Spirit-Beats-Drinks Mon, 29 Nov 2021 14:33:38 +0000 Caio Scaranari https://caioscaranari.com/Haunting-Spirit-Beats-Drinks Beats Drinks After the vaccination and covid numbers reaching an all time low, there was something different going on. You could feel a long lost part of yourself coming back to life.&nbsp; Media.Monks ECD: Luciana Haguiara, Bruno Prosperi CD: André Bandim CW: Caio Scaranari, Camila Lopes AD: Juliana Mello, Amanda Losi, Leo Duarte https://caioscaranari.com/Diageo-There-s-a-story-behind-every-drink Thu, 07 Feb 2019 02:01:03 +0000 Caio Scaranari https://caioscaranari.com/Diageo-There-s-a-story-behind-every-drink Diageo Drink Festival&nbsp; Do you know why the Moscow Mule is called Moscow Mule? Or why is the Bloody Mary called Bloody Mary? I didn’t, up until I spent days and days researching their true origin stories. Then we created a bunch of posters and radio spots inviting people to Diageo’s annual Drink Festival, because there's a world of stories and flavours behind every cocktail. &nbsp; <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8a09d77b4bedebb86dd6606882b93cb823abd1fa55d7db4ba05584d663e78d3a/IF_CP-B_BoardShow_JW_moscow_mule_ING.jpg" data-mid="75955632" border="0" src="https://freight.cargo.site/w/1000/i/8a09d77b4bedebb86dd6606882b93cb823abd1fa55d7db4ba05584d663e78d3a/IF_CP-B_BoardShow_JW_moscow_mule_ING.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/9d86b52979a98b2985ae2ae9533da77d3d234e7fa8da35de84979021c10a1c1f/IF_CP-B_BoardShow_Gin_ING.jpg" data-mid="75959091" border="0" src="https://freight.cargo.site/w/1000/i/9d86b52979a98b2985ae2ae9533da77d3d234e7fa8da35de84979021c10a1c1f/IF_CP-B_BoardShow_Gin_ING.jpg" /> People who attended the Drink Festival won a set of coasters with a brief version of each drink's history and their recipes using Johnnie Walker, Tanquerey Gin, Ketel One, Bulleit Bourbon and Ypioca. <img width="1500" height="984" width_o="1500" height_o="984" data-src="https://freight.cargo.site/t/original/i/b20b92a4da3115e08710ea683de44e46695118ce64f8a6b654ccda7d95054a71/board-drinks-2.jpg" data-mid="74136774" border="0" src="https://freight.cargo.site/w/1000/i/b20b92a4da3115e08710ea683de44e46695118ce64f8a6b654ccda7d95054a71/board-drinks-2.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/6135844f2bac6bd8667b74c162433cd5b138f9bebfd235900fc654265f2d0820/moscow-mule.jpg" data-mid="74136821" border="0" src="https://freight.cargo.site/w/300/i/6135844f2bac6bd8667b74c162433cd5b138f9bebfd235900fc654265f2d0820/moscow-mule.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/dbd8240f35acbf885a46ef5a5d281f8c991eb7c9846f4d7491b13c7154ee0f93/moscow-mule-verso.jpg" data-mid="74136820" border="0" src="https://freight.cargo.site/w/300/i/dbd8240f35acbf885a46ef5a5d281f8c991eb7c9846f4d7491b13c7154ee0f93/moscow-mule-verso.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/862391d806e0d735d2f8ee33ea38be92a53d1d1b9ccd75026eaa10853fa0087e/Highball.jpg" data-mid="74136678" border="0" src="https://freight.cargo.site/w/300/i/862391d806e0d735d2f8ee33ea38be92a53d1d1b9ccd75026eaa10853fa0087e/Highball.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/252a8d17a83aaa698915d09998e8232ff027eba5b9c749ab7b06578a43769c72/Highball-verso.jpg" data-mid="74136673" border="0" src="https://freight.cargo.site/w/300/i/252a8d17a83aaa698915d09998e8232ff027eba5b9c749ab7b06578a43769c72/Highball-verso.jpg" /> <img width="3267" height="1955" width_o="3267" height_o="1955" data-src="https://freight.cargo.site/t/original/i/b84633e1beb9f0e8f4f0f7819c14c2508056dee942f64594aadfeb6fde41f6a8/old-bolacha-melhor.JPG" data-mid="74137212" border="0" src="https://freight.cargo.site/w/1000/i/b84633e1beb9f0e8f4f0f7819c14c2508056dee942f64594aadfeb6fde41f6a8/old-bolacha-melhor.JPG" /> Awards: Clube de Criação (Brazilian Creative Club) 2019 - Copywriting Craft - In Book CP+B&nbsp; CCO: André Kassu, Marcos Medeiros CD: Marcelo Rizério, Rodrigo Visconti Copywriter: Caio Scaranari Art Director: Tiago Pinheiro Art Assistant: Ryan Bussi https://caioscaranari.com/Jaaaaameson Thu, 07 May 2020 18:19:20 +0000 Caio Scaranari https://caioscaranari.com/Jaaaaameson Jaaaameson &nbsp; Jameson wanted to move away from the typical whiskey imagery. You know, that wise, velvet-voiced man talking to himself on a leather couch. So we showed how you can have your Jameson any way you want. Just ignore all the "golden rules". <img width="853" height="1280" width_o="853" height_o="1280" data-src="https://freight.cargo.site/t/original/i/11ba5b335efd3b396efce9f22dbfd116c916a689ab4bb853adc88bccf1209448/JM-ice.jpeg" data-mid="134607669" border="0" src="https://freight.cargo.site/w/853/i/11ba5b335efd3b396efce9f22dbfd116c916a689ab4bb853adc88bccf1209448/JM-ice.jpeg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e0238bfdfc1530ea4aa0dc363e7bd189f440060f188732496e135b5d86aabd90/Carlos-jameson.gif" data-mid="73933883" border="0" src="https://freight.cargo.site/w/800/i/e0238bfdfc1530ea4aa0dc363e7bd189f440060f188732496e135b5d86aabd90/Carlos-jameson.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ade85c7e5febd6cb7cb562544b25c15c328cb530dfe94ba4d56dc9419f78505e/post-julga-jameson.gif" data-mid="73933884" border="0" src="https://freight.cargo.site/w/800/i/ade85c7e5febd6cb7cb562544b25c15c328cb530dfe94ba4d56dc9419f78505e/post-julga-jameson.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d93cfee660dfadd60df54863caa8779c1dbb930797f79365239bc01d7db0c8e7/tonica-jameson.gif" data-mid="73933887" border="0" src="https://freight.cargo.site/w/800/i/d93cfee660dfadd60df54863caa8779c1dbb930797f79365239bc01d7db0c8e7/tonica-jameson.gif" /> Translation: Whiskey, Whisky or Uisque? It’s your drink. Call it Carlos if you want to. Being smooth is for the strong. Translation: Some may judge a glass of whiskey and tea. But this is a gif and gifs don’t judge. Being smooth is for the strong. Translation: You know what happens to people who put tonic into their whiskey? They drink a fine Whiskey &amp; Tonic. Being smooth is for the strong. LiveAd&nbsp;Creative VP: Mauro SilvaCD: Pedro PerurenaACD: Isabella Pipitone, Felipe DrummondCopywriter: Caio ScaranariArt Director: Daniel Achucarro https://caioscaranari.com/Embraer-Top-Gun Thu, 07 Feb 2019 02:00:31 +0000 Caio Scaranari https://caioscaranari.com/Embraer-Top-Gun Embraer - Top Gun In the year when people were anxiously waiting for the Top Gun 2 trailer, we released this video in the social channels of several aviation influencers:&nbsp; The excitement started: <img width="2480" height="600" width_o="2480" height_o="600" data-src="https://freight.cargo.site/t/original/i/55fda2013cd9a61b1fa67580333dd2e7964b39e18416e10db3d45a031cfb7df3/repercussao_topgun.jpg" data-mid="47582542" border="0" src="https://freight.cargo.site/w/1000/i/55fda2013cd9a61b1fa67580333dd2e7964b39e18416e10db3d45a031cfb7df3/repercussao_topgun.jpg" />Just a few days later, we released the full film revealing Embraer's new jet&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b3a94776f914b4ddede8f12fde34efe57f40add766e3c52f06040b0317727ae/Praetor-short-scripts-0911.003.jpeg" data-mid="47864374" border="0" src="https://freight.cargo.site/w/1000/i/7b3a94776f914b4ddede8f12fde34efe57f40add766e3c52f06040b0317727ae/Praetor-short-scripts-0911.003.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75fea6fcec0450991be789ecb1131955b86c726528dc7fd859d670416a84fd75/Praetor-short-scripts-0911.001.jpeg" data-mid="47864372" border="0" src="https://freight.cargo.site/w/1000/i/75fea6fcec0450991be789ecb1131955b86c726528dc7fd859d670416a84fd75/Praetor-short-scripts-0911.001.jpeg" /> CP+B&nbsp; CCO: André Kassu, Marcos Medeiros CD: Marcelo Rizério, Rodrigo Visconti Copywriter: Caio Scaranari Art Director: Tiago Pinheiro https://caioscaranari.com/Embraer-Dreams Mon, 29 Jul 2019 01:38:56 +0000 Caio Scaranari https://caioscaranari.com/Embraer-Dreams Embraer - Dreams Global campaign for Embraer's 50th anniversary. They achieved a lot since the sixties, but we told the true story of what really got them there: dreams. Created and produced in Brazil, but aired in the US, Europe, Latin America and Middle East. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/719a328508b198744aee5d0a75549f7c9fb056278e4f1c4540db430f44f4888e/poster_-2.jpg" data-mid="47551962" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/719a328508b198744aee5d0a75549f7c9fb056278e4f1c4540db430f44f4888e/poster_-2.jpg" /> CP+B Film co-created with&nbsp;director's duo We Are Magnolias CCO: André Kassu, Marcos Medeiros CD: Marcelo Rizério, Rodrigo Visconti Copywriter: Caio Scaranari Art Director: Tiago Pinheiro