Jaaaameson
 
Jameson wanted to move away from the typical whiskey imagery.
You know, that wise, velvet-voiced man talking to himself on a leather couch.
So we showed how you can have your Jameson any way you want. Just ignore all the "golden rules".


Translation:
Whiskey, Whisky or Uisque?
It’s your drink. Call it Carlos if you want to.
Being smooth is for the strong.
Translation:
Some may judge a glass of whiskey and tea.
But this is a gif and gifs don’t judge.
Being smooth is for the strong.
Translation:
You know what happens to people who put tonic into their whiskey?
They drink a fine Whiskey & Tonic.
Being smooth is for the strong.

LiveAd 
Creative VP: Mauro Silva

CD: Pedro Perurena
ACD: Isabella Pipitone, Felipe Drummond
Copywriter: Caio Scaranari
Art Director: Daniel Achucarro