Fortnite Fanta Experience
Fanta is all about fun. They wanted to tap into the gaming culture and Fortnite was the lead game between the target audience. But how could such a competitive game become a place where people would want to spend hours with their friends having fun? Simple: we created our own map inside their server and twisted a few of the game’s functions.
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Ogilvy
CCO: Felix Del Valle
ACD: Guga Bittencourt
Copywriter: Caio Scaranari
Fanta is all about fun. They wanted to tap into the gaming culture and Fortnite was the lead game between the target audience. But how could such a competitive game become a place where people would want to spend hours with their friends having fun? Simple: we created our own map inside their server and twisted a few of the game’s functions.
Ogilvy
CCO: Felix Del Valle
ACD: Guga Bittencourt
Copywriter: Caio Scaranari