Diageo Drink Festival
Do you know why the Moscow Mule is called Moscow Mule? Or why the Bloody Mary is called Bloody Mary?
I didn’t, up until I spent days and days researching their true origin stories.
Then we created a bunch of posters and radio spots inviting people to Diageo’s annual Drink Festival.
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People who attended the Drink Festival won a set of drink coasters with a brief version of each drink's history
and their recipes using Johnnie Walker, Tanquerey Gin, Ketel One, Bulleit Bourbon and Ypioca.
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Awards:Do you know why the Moscow Mule is called Moscow Mule? Or why the Bloody Mary is called Bloody Mary?
I didn’t, up until I spent days and days researching their true origin stories.
Then we created a bunch of posters and radio spots inviting people to Diageo’s annual Drink Festival.
People who attended the Drink Festival won a set of drink coasters with a brief version of each drink's history
and their recipes using Johnnie Walker, Tanquerey Gin, Ketel One, Bulleit Bourbon and Ypioca.
Clube de Criação (Brazilian Creative Club) 2019 - Copywriting Craft - In Book
CP+B
CCO: André Kassu, Marcos Medeiros
CD: Marcelo Rizério, Rodrigo Visconti
Copywriter: Caio Scaranari
Art Director: Tiago Pinheiro
Art Assistant: Ryan Bussi